Posted by: waynebreitbarth | May 28, 2013

Are You Making These 10 Deadly LinkedIn Mistakes?

LinkedIn just celebrated its 10th birthday by announcing they have over 225 million individual profiles and more than 3 million company pages. Their evolution from a job seeker resource to the world’s #1 place to find the right people has been amazing.
 
Equally amazing is the evolution of attitudes among corporate leaders from Who cares about LinkedIn? to We better start caring because our brand is affected by the LinkedIn profiles and activity of our employees.
 
To help business leaders, I have 
written an eBook titled “10 LinkedIn Mistakes Companies Make.” 
 
In it I address common mistakes, provide solutions, and give tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.

How many of these mistakes are you and your company making?
 
1.  Unprofessional or poor quality employee profile photos–or worse yet, no photo at all
 
2.  Sharing incorrect or inconsistent information about the company
 
3.  Poor participation–all company employees are not on LinkedIn
 
4.  Failing to keyword optimize employee profiles and company page
 
5.  Sharing poor status updates–or failing to use this powerful tool
 
6.  Not using LinkedIn to search for customers, employees, suppliers, strategic partners, etc.
 
7.  Failing to monitor employees’ profiles and activity as well as what is being said about the company through LinkedIn
 
8.  Not joining or participating in LinkedIn groups–particularly significant industry groups and customers’ industry groups
 
9.  Underutilizing the features and tools available on the company page–or not even having a company page
 
10. Having a woefully inadequate corporate social media policy–or none at all
 
To learn how to address the mistakes you’re making, download your FREE copy of the eBook by clicking here
   
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