Posted by: waynebreitbarth | April 15, 2013

Best Ways to Build Credibility and Promote Yourself on LinkedIn

Have you or your company created helpful resources that display your knowledge or expertise–a checklist, video, white paper, customer testimonial, etc.? These are great ways to build credibility and promote yourself and your company.

But how can you get your resources into the hands of people you already know plus lots of people you would like to know?  

mistake 3d book coverLinkedIn to the rescue!

Here are seven simple ways I’ve used LinkedIn to share my resources, including my first FREE eBook “10 LinkedIn Mistakes Companies Make.” 

1.  Status Updates. Because everyone in your network will not read every status update you post, share your best resources regularly. This also gives people who are new to your network an opportunity to see your best stuff.

2.  Professional Gallery.  A well-displayed document in your Professional Gallery will stop them in their tracks when they are scanning through your profile.  

3.  Publication or Project. These special sections are yours for the asking. Think outside the box here. It doesn’t have to be a publication or project in the truest sense of the word. And you can move these sections to a more visible place in your profile if you really want to grab someone’s attention. Check out my profile for some great examples.

4.  Product or Service on Company Page.  Just because it’s free doesn’t mean it’s not a product or service! And if you list it as your first product or service, it will also show up on your company’s LinkedIn home page.  

5.  Status Update on Company Page.  This goes out to your company page followers, and it’s also posted on your company’s home page. See my company page for examples of this.

6.  Post a Discussion in a Group(s).  Remember–these are discussions, not in-your-face marketing. Post a thought-provoking question to which your resource provides an answer. Then share the resource in an attached link.  

7.  Comment on Ongoing Discussions in a Group(s).  Keep an eye out for discussions relating to the topic your resource addresses. This isn’t too hard if you focus on groups in your industry or your customers’ industries. When the opportunity presents itself, share your knowledge and your resource.  

If you take advantage of these seven LinkedIn features, you will not only help your audience and increase your credibility, but you’ll also increase traffic to your website.  

And if you haven’t already grabbed your copy of my free eBook, why not do it now by clicking here.     

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