Posted by: waynebreitbarth | June 3, 2012

LinkedIn Additional Profile Sections: Tell Me Why You Are Different

Welcome back:


If you are in the Milwaukee area this Thursday night, June 7, consider joining me for one of my most popular live classes, “Using LinkedIn to Generate a Steady Stream of Sales Prospects.” Sign up here and save $15 with the discount code “bratwurst.” This is the deepest discount I have ever offered for this 2 1/2hr class.  Here is what one participant said about this class: 


“As a past participant of this class, I would highly recommend it to anyone looking to use LinkedIn to generate meaningful leads. Wayne shared a great deal of information in a concise, convenient class. I was able to incorporate several of his teachings into my daily prospecting tasks immediately.”  


Okay. On to this week’s tip. 


Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message. To help you do that LinkedIn added several optional sections for your profile, but I have noticed that most people still don’t know they exist, probably because LinkedIn didn’t really make it easy and/or intuitive to find them. 


You can add them by clicking the words “Add sections,” which appear just below the top box of your profile. 


add sections screen shotCurrently the additional profile sections you can add are:

  • Volunteer Experience & Causes
  • Certifications
  • Languages
  • Patents
  • Publications
  • Skills & Expertise
  • Courses
  • Honors and Awards
  • Organizations
  • Projects
  • Test Scores



Most of these are self-explanatory, and I suggest adding the ones that are applicable in your situation. If you speak multiple languages or hold a patent, let the world know about it. Don’t underestimate how certifications can differentiate you from other candidates when someone is checking you out and deciding who to hire or contract with. Keep in mind the overall goal of your profile is simply to encourage a person to take the next step and contact you — preferably before contacting other potential candidates.


Some of these sections were obviously designed with students in mind, such as Courses and Test Scores. This is an easy way for students to tout their academic work — and hopefully it leads to a great job opportunity.


It’s all about differentiating yourself and increasing your credibility. Stand out from the crowd by adding these special sections and telling the world about your unique background or circumstances. 


Next week I will have some great tips for effectively using the Skills & Expertise section.  


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