Posted by: waynebreitbarth | June 6, 2010

Wayne’s Linkedin Tips & Helps Vol 40


This Linkedin thing is really starting to get not only very productive but fun as well.  I hope you are starting to feel this way.  Otherwise it is really tough to spend time each week on something that you don’t feel is either of these.  Have fun with this week’s tips, and I hope they also bring you new relationships that will be productive as well.

Profile Tips

Websites – Your “Link to Future Opportunities” – Part 1


One of the major purposes of your profile is to demonstrate your credibility, to direct people to you or a place where more of your story is told, and ultimately to get them to contact you.  One of the most important areas on your profile for doing these things is the section in the top box called “Websites.”  This section is extremely underutilized, and its capabilities are not well thought through by most business folk, I think because of its name.  Most people say, “I don’t have three websites” and leave it at that. 


Here is the power tip for you.  You should think of this section as your “Link to Future Opportunities” since it is the only place on your profile that you direct people via a “hotlink” to three other addresses on the internet.  Also, people usually miss the opportunity to describe this link and end up with the default title of “My Company,” “My Blog,” etc., instead of using these 26 characters to market where the link will take the reader. 


I will give you lots of specific thought starters on this section next week in Part 2.

Connection Tips

If you haven’t figured this out by now, your email address is THE key bit of data that Linkedin uses to find you, match you, and tell others you are on Linkedin.  That being said, I wanted to make sure you understood your options/suggestions on Linkedin relating to your email address. 

1.      You set up your email(s) in “Settings” (top right on your screen).

2.      You can and should have multiple emails loaded into your Linkedin account.

3.      Your primary email should not be your work email for danger of your work situation changing and you getting locked out of Linkedin.

4.      Your primary email will be the place where the emails from Linkedin will come.

5.      You should put all of the emails you have ever had in business that you can remember in the account so that people who only know you from two jobs ago may find you when they use certain searching tools (like Import Contacts) to find connections. 

Wildcard Tip or Question

Linkedin just came out with new demographics on its users that I thought I would share with you.  Their claim is “The World’s Largest Audience of Affluent, Influential Professionals.”  They base this claim on the comparison of Linkedin user demographics to the “Wall Street Journal,” “Forbes” and “Business Week.”  The numbers keep getting better and better for those of us in the business world.  Here are some of the more important highlights:


                           Male/ Female                                            54%/46%

                           Average Household Income                    $107,278

                                        $100k+                                        51.8%

                                        $150k+                                        23.1%


                                        College/Post Grad                      77.6%

                           EVP/SVP/VP                                            6.2%

                           Senior Management                                 14.1%

                           Middle Management or above                 32.1%

Miscellaneous News and Notes–

Some of the other resources I provide are:

•       Customized corporate training classes
•       Keynote and workshop presentations for conventions and association meetings
•       Corporate social media strategy consulting
•       For Sale:  LinkedIn training DVDs for beginners and intermediate users
•       For daily tips, follow me on Twitter at:

Here is my upcoming schedule for teaching/speaking so you can share with friends, relatives and business associates.  Follow link or paste into your browser for additional details and registration information.

Tues June 22, 2010  Wayne’s LinkedIn Power Formula Training for Beginners
                                  M&M Office Interiors; 5:00 PM – 7:00 PM

Wed July 28, 2010    Wayne’s Intermediate LinkedIn Power Formula Training
                                  M&M Office Interiors; 5:00 PM – 7:00 PM

Have a super productive week meeting new contacts that will turn into connections.


Wayne C. Breitbarth


M&M Office Interiors, Inc.

W233 N2833 Roundy Circle West Suite 100

Pewaukee, WI  53072

office 262-781-2600

cell 414-313-7785


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